Welcome to the Innovation + Design blog. Thank you for visiting our site. During our first major design challenge, students undertook the responsibility of designing and crafting this program from top to bottom. Their goals were many: ensure that word spread in school about the new program, inform college admission officers and outsiders of their work, develop a brand identity, create an inspiring workspace that was also safe and well-organized.
Students categorized their ideas and possible solutions and then divided into groups that focused on how the program looked internally, how people would come to know it externally, and how the workspace would need to support students. Each of the three groups came to solve two or more smaller problems related to their categories.
The process was iterative. We sought feedback often, we took things apart and put them back together again. We met with professional production specialists, graphic designers, and carpenters. It wasn't always easy, and it wasn't quick, either. But it was public, and we all knew that the work we did would be of benefit to not only our class, but also future innovation and design students.
Through the process of the first design challenge, Northwood students:
•built a website •made a promotional video •designed a logo •bettered studio workflow •began a social media campaign •designed studio furniture •crafted an inspiring space for us to work
The stage is set for next term's students to take advantage of systems that will allow them to tackle all kinds of different problems. Thank you to this fall's group!